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Monday, June 21, 2010

DIPLOMAS IN DEMAND


OPTING FOR A POSTGRADUATE DIPLOMA PROGRAMME CAN PROVE TO BE A WISE OPTION FOR THOSE WHO DO NOT HAVE THE TIME AND RESOURCES TO PURSUE A FULL-TIME MASTER’S COURSE. SATSHEEL REDKAR AND RUCHI CHOPDA ELABORATE ON THE ADVANTAGES OF A PGDP

he increasing number of students looking to equip themselves with additional qualifications other than a mere graduate degree has led to a steady rise in the demand for postgraduate diploma programmes (PGDPs). These courses are not only popular among graduates, who do not have the time to devote to a regular master’s programmes, but also among professionals who desire to keep themselves up-to-date with the current market trends. Disciplines which have been a hot favourite among diploma students include hotel management, finance, management, mass media, law and computer application among others. So what exactly are the benefits of pursuing a PGDP? UNLIMITED OPTIONS The sheer diversity of PG diplomas is immense. Consider this - you can opt for a PG diploma in fields as niche as library automation and networking, school leadership and management, folklore and culture studies and even acupuncture! Diploma programmes offered by institutes are extremely niche. This is beneficial for students who know exactly what they want. Thus, if you are looking to pursue a programme specifically in say creative writing you do not have to pursue a course that will train you in all aspects of media where creative writing will be just one module. Your focus will be the focus of the course. DEGREE VS DIPLOMA Unlike a conventional master’s programme, that lasts for a minimum of two years, the duration of a postgraduate diploma programme (PGDP) varies from one to four years. Furthermore, a PGDP offers you the flexibility a normal fulltime degree would not. It can either be pursued via the full-time, part-time or even the distance learning mode. Classes for most of these courses are either held late in the evening (on weekdays) or on weekends. This allows you to gain knowledge in your chosen field without severely disturbing your existing work or study schedule. Another added advantage of these courses which usually aim to prepare students to be job ready is their high placement records. Explains Mohit Gadodia, who recently completed his PG Diploma in Marketing from a well-known institute, “Colleges try to push for the placements of their PG diploma students over their regular master’s students when it comes to campus placements. This, for the simple reason that a PG diploma is offered by the college and not the university. Hence, its success depends on the placements the institute is able to offer.” PRACTICAL APPLICATION Another edge that diploma programmes offer students is the fact that they are usually more contemporary and market oriented than their corresponding master’s programmes which are essentially theoretical in nature. For instance, a PG Diploma in Hospital and Health Management or clinical cardiology involves hands-on training with practicing doctors as part of the course. Similarly, colleges providing professional diploma programmes too incorporate practical training as part of their syllabi wherever it is required. Shares Yashshri Soman, who recently completed her PG Diploma in Social Communications Media from Sophia Polytechnic, “We had to plan an advertising campaign right from scratch. We were required to conceptualise the campaign, make the logo, posters, etc, for the same and lastly present the campaign to a jury that consisted of people from the industry. This exercise helped us actually go through the entire process of making an ad campaign rather than merely learning it from the book.” Thus, a student not only acquires the modern-day acumen essential for getting a job but also gets the opportunity to put into practice the classroom lessons on the job. Concurs Neha Kapoor, a journalist by profession, who is simultaneously pursuing her PG diploma in creative writing from a popular institute in South Mumbai, “Having completed my degree in mass media a long time ago I was at a loss when it came to actually putting the theories I had learnt to practice. The course I am currently pursuing has a mix of professionals and fresh graduates and therefore presents me the opportunity to learn what is going on in the professional world beyond the confines of my office. I put to use all the lessons of my weekend diploma classes to solve the challenges at my workplace. It works amazingly!” LEARN WHILE YOU EARN As mentioned, a diploma programme can be simultaneously taken up while pursing your job. This is especially beneficial for those who cannot afford to give up their jobs for financial reasons. Though the fees of a PGDP are often higher than regular postgraduate degree programmes, the specialised knowledge one gains at one’s leisure more than makes up for it. As Rajas Rane, an ex-student of the PG diploma in business design programme at Welingkar Institute of Management says, “The course helped me to get a job in my field of study and have direct application of my knowledge.” WORD OF CAUTION However, as in every case where popularity often leads to unscrupulous players in the market, the demand for PGDPs has led to a number of dubious institutes offering courses in various fields. Thus, it is crucial for students to conduct a thorough check on the validity of the course and the affiliation/ registration of the institute. The accreditation can be checked from the official sites of the UGC or the NAAC or AICTE or such other assessment and governing bodies. Career counsellor Jayanti Ghose concludes with a crucial piece of advice, “A student must define the purpose of pursuing a PGDP in order for it to meet his/ her expectations. A fulltime professional PGDP helps a graduate in seeking related jobs. However, a parttime or distance education diploma related to the kind of job one is already doing may add weight to the graduate's CV, but may not directly lead to a job. If the diploma course being pursued is not in line with the individual's abilities and personality, then a prospective employer may not give it any importance.”

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